Empowering Marginalised Voices

through Personal Branding

Our mission is to support Scotland’s marginalized individuals to discover their strengths, articulate their identity, and cultivate respected personal brands that open doors to opportunity. By fostering dignity, confidence, and a commitment to contributing to others, we aim to build communities where everyone can thrive and create lasting social impact.

Our Mission

Our Vision

A Scotland where individuals reach their fullest potential by embracing their strengths, owning their story, and cultivating respected personal brands that are defined not only by personal achievement, but by a commitment to helping others and enriching their communities

Core Values

1. Empowerment

We believe every person — regardless of background or circumstance — has unique strengths.

2. Equity & Inclusion

We prioritize supporting Scotland’s marginalized communities.

3. Authenticity

We encourage people to embrace their true selves.

4. Respect & Dignity

We treat every individual with compassion, openness, and respect.

5. Community Contribution

We believe personal growth is amplified by helping others.

6. Positive Growth Mindset

We foster hope, resilience, and a belief in continual progress.

7. Collaboration

We work alongside communities, partners, and individuals, recognizing that meaningful change happens together.

8. Integrity & Responsibility

We hold ourselves accountable to our mission, our community, and our values.

9. Social Impact

We are driven by purpose, not profit.

10. Celebration of Potential

We celebrate people’s strengths, stories, and achievements.

Outputs

• A thriving, self-confident diaspora contributing to Scottish society

• Reduced social isolation and economic disadvantage

• A resilient community empowered to shape its own future

Long-term Impacts

Inputs /Activities

A. Direct Participant Engagement

• Number of workshops delivered

• Number of participants from marginalized backgrounds

• Number of coaching sessions completed

• Participation rates in community contribution activities

B. Personal Development Tools & Materials

• Strength profiles, personal brand statements, CVs, portfolios

• Participant-created stories, digital profiles, or presentations

C. Community Impact Deliverables

• Volunteering hours contributed

• Community projects completed

• Peer support circles formed

D. Partnership Outputs

• Number of partner organizations engaged

• Joint initiatives or referral pathways established

E. Evaluation & Tracking

• Pre- and post-workshop confidence and well-being scores

• Feedback surveys and qualitative reflections

• Case studies evidencing change

• Increased participant confidence and self-esteem

• Personal branding portfolios and digital profiles

• Stronger community connections and support networks

• Participants transitioning into employment, education, or enterprise

A. Strength-Based & Positive Psychology Programmes

• Deliver workshops on confidence-building, resilience, self-awareness, and growth mindset.

• Provide tools that help individuals identify strengths and aspirations.

B. Personal Branding Support

• Facilitate sessions on storytelling, identity building, public presentation, and digital presence.

• Offer 1-to-1 coaching to help participants express their authentic selves.

C. Community Contribution Pathways

• Connect participants with volunteering, mentoring, and peer-support opportunities.

• Run community-led projects that encourage people to uplift others.

D. Targeted Support for Marginalised Groups

• Partner with community organisations to reach marginalized individuals.

• Tailor programmes to specific groups facing barriers (care leavers, migrants, unemployed individuals, etc.).

E. Safe & Inclusive Learning Environments

• Provide trauma-informed, culturally aware spaces that respect dignity.

• Ensure accessibility through practical support (digital access, travel support, flexible delivery).

F. Collaborative Partnerships

• Work with local organizations, employers, and service providers to enhance pathways to further opportunities.

Empowerment Services

Personal Branding Workshops – Build real-world skills for self-presentation and self-efficacy

One-to-One Consultation – Personalized support to develop voice, identity, and a positive mindset

Strengths Spotting and Goal Setting – Identify strengths and set meaningful, purpose-driven goals

Storytelling Sessions – Create emotional connection and share authentic stories

Public Speaking Clinics – Build confidence and overcome stage fear

Community Showcases – Celebrate resilience, public identity, and positive growth

Peer Mentoring – Share real-world experiences and inspire others through positive role modeling

Frequently Asked Questions

What is B2A's mission?

B2A aims to empower marginalized individuals through personal branding programs in Scotland.

Who are the beneficiaries?

Our beneficiaries include disadvantaged Scots seeking support, new immigrants, and refugees.

How is B2A funded?

Through public funding and donation, we offer free training, coaching and consultation services to the margianalised individuals

Where does B2A operate?

Currently, we will operate in Glasgow and Edinburgh, with plans to expand UK-wide.

Who leads the programmes?

Our programmes are led by a voluntary board, programme director, trainers, and bilingual mentors.

How can I get involved?

You can get involved by reaching out for coaching, consultancy, or volunteering opportunities to support our mission.